As expected, Ryan Lochte is losing sponsors big time. In fact, he has been dropped by ALL of his sponsors. Speedo, Ralph Lauren, Gentle Hair Removal, and even Airweave, a Japanese company that makes mattress toppers have parted ways with the U.S. swimmer after “over exaggerating” his story about being robbed in Rio. Those sponsorships were worth around $1 million a year, and that’s money he needs to pay for training for the 2020 games in Tokyo. IF the U.S. Olympic Committee doesn’t dump him, that is.
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Jason Aldean is the new face of “Field & Stream”, a brand owned and operated by Dick’s Sporting Goods. He’s been named the brand’s first ambassador. Aldean says, “Outdoor sports have been a part of my life for as long as I can remember. Whether it was hunting with my dad and granddad, or fishing with my girls, it’s always been a way for us to spend time together.” A new television commercial featuring Aldean and his father retelling the story of Aldean’s first hunt debuted yesterday on ESPN and other networks.
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KFC is expanding beyond fried chicken with the launch of their new “Extra Crispy Sunscreen.” The SPF 30-lotion smells just like, you guessed it, fried chicken but does not taste like fried chicken. The company was offering three-thousand bottles of sunscreen for free on its website and quickly ran out. Currently, the company does not have plans to release the sunscreen for sale as it was only available for a “limited time”.
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A new product called the NodPod, currently raising thousands of dollars on Kickstarter, claims to provide a more comfortable, upright snooze because it holds your heads at a 90 degree angle. The NodPod, or “head hammock”, cradles your chin as you sleep; it attaches to your headrest and can adjusted to get your head into a comfy place. This simple, nerdy, but possibly effective creation has already blasted through its $20,000 Kickstarter goal and at the time of writing has backing to the tune of more than $200,000.
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